The face of cruising is changing. It used to be you booked a cruise and pretty much everything on
board was included except shore excursions, gratuities, liquor and sodas. But it’s a little more complicated than that these days.
Now some cruise lines offer different cruise levels to choose from while others are including free liquor or shore excursions, all in an attempt to lure in passengers. Cruise lines have found that giving passengers extra amenities can make a huge difference when it comes to them deciding which cruise to choose.
Celebrity Cruises started the 1-2-3Go! And Pick Your Perk programs, which lets passengers choose which extra amenities they want. They can choose from things such as beverage packages, prepaid gratuities, onboard credit or other items. Their Go Big, Go Better, Go Best program allows passengers booking an ocean view cabin or better to choose from four extra amenities – prepaid gratuities, $150 onboard credit, the classic beverage package or unlimited internet. Passengers pay a lower fee (Go Big) and get to choose one Amenity, or pay a medium fee (Go Better) and get to choose two of the amenities, or pay the highest fee (Go Best) and get all four amenities plus up graded to the premium beverage package.
MSC Cruises introduced a four level pricing system ranging from basic cruise only fare to all inclusive. Passengers can decide what they want to bundle into their fare – drinks, massages, priority boarding, half price fitness classes or access to exclusive, adult only areas.
Norwegian Cruise Line occasionally offers their “Freestyle Choice” promotion which allows passengers to choose one of four extras – unlimited beverages, free specialty dining, free WiFi, or free shore excursions. Guests who book a suite or accommodations in the Haven get all four, plus an extra $25 onboard credit. Starting in 2016 all voyages on the Norwegian Sky will include free spirits, cocktails, bottled and draft beer and wines by the glass priced up to $11 and unlimited fountain drinks and juices at all bars and lounges, restaurants and in Great Stirrup Cay.
The results are in and passengers want these all inclusive and bundle fares and extra amenities so you should expect to see more cruise lines and ships to fall in line and start offering the same type of pricing.